Healthcare Tech Company Case Study

A startup healthcare technology company was looking to turn up its marketing efforts. It had been in business for a few years but had focused on face-to-face business and not being online. Its new marketing director saw the challenges with not being online and contacted JMC to develop and implement the social media strategy for the company.

The healthcare company provides technology to help nurses be more efficient and effective while increasing the positive patient experience.

The Challenge:

· Increase brand knowledge

· Generate leads

JMC created a social media plan that involved creating their social media channels of Twitter, Youtube, Linkedin Company page and Google+. Utilizing messaging from a content strategy the company was able to see a lift in their website organic traffic and increase in phone calls requesting product demos. It also used paid and organic social media posts to assist with generating traffic at their booths at conventions.

Results:

· Increased website traffic by 10%.

· Increased qualified leads from all social media activities.

· Increased followers on all social media channels.

* Due to a non-disclosure agreement I am not able to disclose the name of the client or its specific results.