Independent Agent Case Study

Elaine McReynolds is an Independent Insurance agent in Nashville, TN focused on Medicare Supplements. She contacted JMC to develop her brand materials as she was starting her business.

Her audience is an older adult that mostly uses word of mouth marketing so developing her brand image was very important with her. She was also cognizant that a younger audience would do research on her and her background and wanted to display that she was knowledgeable of the industry.

The Challenge:

· Increase brand knowledge

· Generate leads

Working with the client, JMC created the brand vision for the client and assisted with the development of her Linkedin profile page.

Results

· SEO optimized and assisted in the creation of the Linkedin profile.

· Developed brand colors and logo.

· Designed the brochure and business card for the client.

· Client business has grown by over 300% over the past 5 years.