Sales and Coaching Company Case Study

Brandwise is a Nashville based advertising agency with a variety of clients. As social media started to become more popular among B2B businesses they needed a consultant to help with client accounts. Brandwise contacted JMC to develop and implement the social media strategy for the Integrity Solutions account.

Integrity Solutions provides sales, service and coaching solutions that focus on changing behaviors and building accountability. They have representatives nationwide and sales training offices in Nashville, Tennessee and Scottsdale Arizona.

The Challenge:

· Increase brand knowledge

· Generate leads

· Attract audiences to general sales training classes

Working with the agency and client JMC created a social media plan that involved creating their social media channels of Twitter, Facebook and Google+. There was a Linkedin profile page that needed to be transitioned to a company page. Utilizing messaging from a content strategy the company was able to see a lift in their website organic traffic and increase in phone calls.

Results (4^th quarter/3^rd quarter):

· Linkedin increased followers by 8%

· Facebook increased likes by 25%

· Increased followers by 90%

· Increased +1 by 1200%