Tech Company Product Launch Case Study

RJ Young is the largest independent office equipment dealer in the Southeast, specializing in IT services, document management solutions, managed print services, wide-format printing, 3D printing equipment and office imaging technology including copiers and office printers. They had developed a content marketing plan but needed help implementing it and developing a successful social media marketing strategy. They contacted JMC to develop and implement the digital marketing plans for the company.

The Challenge:

· Increase brand knowledge

· Generate leads

· Increase organic ranking on Google

Working with the client JMC implemented an email marketing campaign that included development and implementation of drip campaigns; management of the marketing automation system and created a social media plan that involved paid and organic campaigns. The company saw a lift in their website organic traffic and increase in phone calls. It also was able to see its newest service department become the top department in the company.

Results:

· Linkedin increased followers by 101%

· Facebook increased likes by 13%

· Twitter increased followers by 75%

· Organic listing of website moved up on page 1 of Google

· Monthly email marketing campaign implemented and increase of email database

· Production of 4 blogs per month